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Author Question: Exposing an individual to ads that are chosen and based on the online behavior of the individual is ... (Read 134 times)

tiara099

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Exposing an individual to ads that are chosen and based on the online behavior of the individual is referred to as:
 
  A) clickstream advertising.
  B) behavioral targeting.
  C) online profiling.
  D) long tail marketing.
  E) prediction marketing.

Question 2

Management can control the development of end-user applications in part by:
 
  A) developing a formal development methodology.
  B) requiring cost justification for end-user IS projects.
  C) establishing standards for project requirements.
  D) requiring Gantt charts.
  E) implementing a systems development life cycle.


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nickk12214

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tiara099

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Reply 2 on: Jul 7, 2018
Thanks for the timely response, appreciate it


sultansheikh

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Reply 3 on: Yesterday
Excellent

 

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