List and define the six ethical principles discussed in your ...

[madam-professor]

List and define the six ethical principles discussed in your text.
 
  What will be an ideal response?

Question 2

Operational CRM applications include tools for all of the following except:
 
  A) sales force automation.
  B) call center support.
  C) marketing automation.
  D) customer service support.
  E) calculating CLTV.

[14vl19]

Answer to Question 1

The six ethical principles are the Golden Rule, Kant's categorical imperative, the slippery slope rule, the utilitarian principle, the risk aversion principle, and the no free lunch rule. The Golden Rule proposes: Do unto others as you would have them do unto you. Immanuel Kant's categorical imperative proposes: If an action is not right for everyone to take, it is not right for anyone. The slippery slope rule says: If an action cannot be taken repeatedly, it is not right to take at all. The utilitarian principle is: Take the action that achieves the higher or greater value. The risk aversion principle is: Take the action that produces the least harm or the least potential cost. The ethical no free lunch rule says: Assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise.

Answer to Question 2

E