Data management technology consists of:
A) the physical hardware and media used by an organization for storing data.
B) the detailed, preprogrammed instructions that control and coordinate the computer hardware components in an information system.
C) the software governing the organization of data on physical storage media.
D) the hardware and software used to transfer data.
E) the universally accepted standards for storing data.
Question 2
Hilton Hotels' use of customer information software to identify the most profitable customers to direct its services to is an example of using information systems to:
A) strengthen customer intimacy.
B) differentiate their service.
C) focus on market niche.
D) increase efficiency.
E) provide services at a lower price than its competitors.
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