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Author Question: A(n) ________ is a method for deciding among alternative systems based on a system of ratings for ... (Read 58 times)

storky111

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A(n) ________ is a method for deciding among alternative systems based on a system of ratings for selected objectives.
 
  Fill in the blank(s) with correct word

Question 2

Describe some of the factors relating to consumers' motivations and buying behavior that influence their level of trust in an e-commerce store.
 
  What will be an ideal response?



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lkanara2

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Answer to Question 1

scoring model

Answer to Question 2

Building trust is a daunting task for less well-known organizations and requires close attention to consumers' motivations and buying behavior. Businesses can apply for a seal of approval from independent organizations that audit websites to verify their compliance with minimum trust requirements in different countries. TRUSTe gives its approval to U.S. websites that follow strict privacy standards, such as explaining to visitors how personal data is collected.
Another way companies attempt to build trust is by tapping customers' social networks, through social commerce or s-commerce. Social networks can personalize the shopping experience, so that people learn about products from those they know and trust. That feedback is more valuable than the reviews posted by unknown customers, some of which might be fake anyway. Opensky.com, for example, is an s-commerce site where shoppers earn reward points not just for their own purchases, but for those made by people they invited to join. Companies are fast building their own presence on social networks such as Facebook, Pinterest, and Twitter, seeking to engage friendship networks in social shopping sprees.





 

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