Explain various competitive strategies in business, with ...

[stevenposner]

Explain various competitive strategies in business, with examples.
 
  What will be an ideal response?

Question 2

Which of the following is an example of a systems integrator?
 
  A) a consultant who ensures that employees are making the best use of information systems
  B) a manager who, through leadership, prepares the organization for change to become dynamic
  C) a manager who inspires employees to work together and provide resources the project team needs
  D) a consultant who ensures that the hardware and software components of an IS work together

[ndhahbi]

Answer to Question 1

The low-cost leadership strategy means offering a similar product at a lower price compared to competitors. A relentless search for ways to reduce operating expenses and achieve efficiencies pervades this strategy. An example is Walmart.
Another approach is product differentiation, adding special features or unique add-ons for which customers are willing to pay more. The strategy tends to reduce threats from substitute products and also erects barriers to new entrants. An example is Apple.
Differentiating the product or service for a particular market niche is called a focused niche strategy. Research in Motion (RIM), for example, positions its Blackberry smartphone for the business and government segment, with its conservative looks and business-oriented features.

Answer to Question 2

D