Answer to Question 1
Conformed dimensions are standardized dimensions created before development of star schemas. Conformed dimensions are typically used with multiple fact tables.
Answer to Question 2
To properly analyze customer data, CRM should be integrated with the collection, processing, consolidation, and analysis of all the data collected from the other CRM processes. It can be used to help better target and identify various market segments and integrate this with campaign management. It can also be used to find buying patterns and combine this with demographic data to create customer profiles and predict buying behavior.
