What is CRM? How has it evolved? What will be an ideal ...

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What is CRM? How has it evolved?
 
  What will be an ideal response?

Question 2

Which is not related to conventional files?
 
  A) Files will remain a practical way to store data for some applications.
  B) A file can be designed and built quite rapidly.
  C) Files are a central source of data meant to be shared by many users for a variety of applications.
  D) The concerns for data availability and security are minimized.

[Pariscourtney]

Answer to Question 1

CRM is Customer Relationship Management and it is an approach that offers to provide a better customer experience and do it more efficiently. As such, it combines corporate strategy, business methodology, and technology to meet a wide set of goals for companies. It is not a new idea, but as a technology, grew out of simple sales force automation applications and databases where salespeople wanted to store all their customer contact information. Gradually other applications were added in such as marketing automation and call center support. Then business analytics were added in to support all of the various functional areas of CRM.

Answer to Question 2

C