Author Question: Briefly discuss three major one-to-one online data collection approaches. What will be an ideal ... (Read 66 times)

ereecah

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Briefly discuss three major one-to-one online data collection approaches.
 
  What will be an ideal response?

Question 2

The cloud carrier is useful when cloud services are too complex for a cloud consumer to easily manage.
 
  Indicate whether the statement is true or false.



meow1234

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Answer to Question 1

Direct solicitation, customer observation, and collaborative filtering are three approaches to one-to-one online data collection. Direct solicitation may involve one-to-one communication with customers via email, conducting focus groups in chat rooms, using questionnaires on Web sites, and tracking customer movements on the Web. Customer observation can be more informative and involves transaction logs; cookies, Web bugs, and spyware; and B2C clickstream data analysis. Collaborative filtering uses customer data to predict customer interest in products and services.

Answer to Question 2

F



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