Author Question: Web site content is especially important to increase stickiness because A) customers are ... (Read 40 times)

azncindy619 · **on:** Jul 7, 2018

Web site content is especially important to increase stickiness because

A) customers are expensive to acquire.
B) Web sites are expensive to maintain.
C) competitors are always attempting to steal away customers.
D) of Internet-accessible mobile devices.

Question 2

One of the major challenges of one-to-one advertising is ________, or the flooding of users with junk e-mail, banners, and pop-ups.

A) interstitial
B) permission marketing
C) spamming
D) behavioral targeting