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Author Question: EC businesses generate user profiles in each of the following ways except by A) asking users to ... (Read 39 times)

tatyanajohnson

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EC businesses generate user profiles in each of the following ways except by
 
  A) asking users to fill in a questionnaire.
  B) using cookies, spyware, or Web bugs to observe what people are doing online.
  C) using customer segmentation to identify customers' preferences.
  D) basing them on what customers have purchased online before.

Question 2

Metro Group found customers were less satisfied when using its mobile shopping assistant than when customers used more traditional shopping methods.
 
  Indicate whether the statement is true or false



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duke02

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Answer to Question 1

C

Answer to Question 2

FALSE





 

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