Author Question: A traditional brick-and-mortar store with a mature Web site that uses a click-and-mortar strategy ... (Read 192 times)

tiara099 · **on:** Jul 7, 2018

A traditional brick-and-mortar store with a mature Web site that uses a click-and-mortar strategy can leverage multichannels.

Indicate whether the statement is true or false

Question 2

Large private organizational buyers and government agencies make large-volume or large-value purchases through ________, also known as reverse auctions.

A) electronic tendering systems
B) online direct marketing
C) name-your-own-price models
D) viral marketing