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Author Question: Why is Web advertising growing rapidly? What will be an ideal ... (Read 61 times)

theo

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on: Jul 7, 2018
Why is Web advertising growing rapidly?
 
  What will be an ideal response?

Question 2

Present-day television, both broadcast and cable, employ:
 
  A. frequency division multiplexing B. separate channel multiplexing
 
   C. separate frequency multiplexing D. common channel multiplexing


jointhecircus

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Reply #1 on: Jul 7, 2018
Answer to Question 1

Cost, richness of format, personalization, timelines, location-based, linking, and digital branding are seven reasons mentioned in the textbook. Additional reasons include precise targeting, interactivity, rich media, efficiency, and eager customer acquisition.

Answer to Question 2

A


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