Author Question: Why is Web advertising growing rapidly? What will be an ideal ... (Read 68 times)

theo

  • Hero Member
  • *****
  • Posts: 698
Why is Web advertising growing rapidly?
 
  What will be an ideal response?

Question 2

Present-day television, both broadcast and cable, employ:
 
  A. frequency division multiplexing B. separate channel multiplexing
 
   C. separate frequency multiplexing D. common channel multiplexing



jointhecircus

  • Sr. Member
  • ****
  • Posts: 343
Answer to Question 1

Cost, richness of format, personalization, timelines, location-based, linking, and digital branding are seven reasons mentioned in the textbook. Additional reasons include precise targeting, interactivity, rich media, efficiency, and eager customer acquisition.

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

Though the United States has largely rejected the metric system, it is used for currency, as in 100 pennies = 1 dollar. Previously, the British currency system was used, with measurements such as 12 pence to the shilling, and 20 shillings to the pound.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

For a complete list of videos, visit our video library