Author Question: One of the strengths of EC is the ease with which its adopters can reach a global population of ... (Read 35 times)

Medesa · **on:** Jul 7, 2018

One of the strengths of EC is the ease with which its adopters can reach a global population of consumers. However, EC-driven businesses must consider the critical elements affecting the value of EC across cultures.

These elements include each of the following except
A) delivery delays.
B) perceived trust.
C) consumer loyalty.
D) political influences.

Question 2

The matching of services, products, and advertising content with individual consumers and their preferences best describes

A) smart marketing.
B) relational marketing.
C) personalization.
D) decentralized marketing.