Author Question: Marketing that treats each customer in a unique way best describes A) directional marketing. B) ... (Read 144 times)

j.rubin · **on:** Jul 7, 2018

Marketing that treats each customer in a unique way best describes

A) directional marketing.
B) ubiquitous marketing.
C) specialized marketing.
D) one-to-one marketing.

Question 2

Identify four categories of e-government. For each category, identify two performance objectives.

What will be an ideal response?

jgranad15 · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

D

Answer to Question 2

G2C, G2B, G2G, and IEE are four categories of e-government. For G2C, meeting the high public demand for information and increasing the number of citizens who use the Internet to find information on recreational opportunities are two performance objectives. For G2B, reducing the time to fill out export forms and locate information and reducing the burden on businesses by enabling online tax filing are two performance objectives. For G2G, decreasing response times for jurisdictions and disciplines to respond to emergency incidents and reducing the time to verify birth and death entitlement information are two performance objectives. For IEE, increasing availability of training programs for government employees and reducing the average time to process clearance forms are two objectives.