The competitive advantages of a pull vehicle distribution process include each of the following except
A) improved customer satisfaction and better pricing.
B) large cost savings in finished vehicle inventory carrying costs.
C) better cash flow to the manufacturers.
D) creating a build-to-stock environment.
Question 2
Marketing done online between any seller and buyer best defines
A) personalization.
B) direct marketing.
C) target marketing.
D) multichannel marketing.
Question 3
Firms that sell directly to consumers over the Internet without maintaining a physical sales channel describes
A) click-and-mortar stores.
B) viral marketers.
C) virtual e-tailers.
D) social network.
Question 4
What does Web content mining involve?
A) analyzing the universal resource locator in Web pages
B) analyzing the unstructured content of Web pages
C) analyzing the pattern of visits to a Web site
D) analyzing the PageRank and other metadata of a Web page
This modified model of Easton’s systems theory puts government decision makers as the source of pol
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