Author Question: The model management subsystem provides the system's analytical capabilities and appropriate ... (Read 54 times)

mwit1967 · **on:** Jul 7, 2018

The model management subsystem provides the system's analytical capabilities and appropriate software management. Which of the following is NOT an element of the model management subsystem?

A) model base
B) MBMS
C) DBMS
D) model execution, integration, and command processor

Question 2

Why is local mobile marketing so attractive to marketers?

What will be an ideal response?

aham8f · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

C

Answer to Question 2

Consumers who seek information about local businesses using mobile devices are much more active and ready to purchase than desktop users. In part this is because desktop searchers for local information are not in as close proximity to merchants as are mobile searchers. A recent Google survey found over 80 of U.S. consumers use smartphones or tablet computers to conduct local searches on search engines for a variety of local information such as business hours, local store addresses and directions, and availability of local information through the purchase process, and 50 of smartphone users visited a store within a day of their local search, and 18 made a purchase within a day. The survey also found that over 60 of smartphone users wanted ads customized both to their city/zip code and to their immediate surroundings.