Benchmarks in the strategic marketing planning process are useful ...

[Deast7027]

Benchmarks in the strategic marketing planning process are useful in:
 
  a. Establishing programs.
  b. Setting targets.
  c. Rewarding employees.
  d. Measuring progress.

Question 2

The oncology clinic manager and the educational coordinator asked nursing staff to complete a brief written survey to assess their attitudes and knowledge related to having used the new infusion equipment for 6 weeks.
 
  The stage of change in this situation is:
 
  a. Developing awareness.
  b. Experiencing the change.
  c. Integrating the change.
  d. Perceiving awareness.

[bpool94]

Answer to Question 1

ANS: D
Establishing benchmarks enables measurement of the interim and final achievements of programs.

Answer to Question 2

ANS: C
This particular initiative assesses the success with which the change has been integrated into everyday practice after it has been experienced, or the degree to which staff members have accepted using the new infusion equipment.