In your American government class, you are discussing shifts in public opinion.
You are asked to imagine that a recent Pew Research Center poll reported a sudden drop of 40 percentage points in the trust level that Americans have for their government. What explanation would you offer to decipher this sudden drop?
a. The poll must be an indication that the public is unhappy because economic conditions are bad.
b. The poll must be a reflection of people's fuzzy thinking, which occasionally turns particularly negative.
c. The poll, obviously, must be exhibiting sampling error.
d. The poll must be an illustration of the paradox often referred to as the miracle of aggregation.
e. The poll must be a reaction to recent events that have so disturbed the public that the opinions of many were pushed in the same direction all at once.
Question 2
When crafting a candidate's message, campaign managers often use __________.
a. focus groups
b. trial ads
c. Tweets and Facebook postings
d. billboards
e. the advice of political pundits
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Maxine Williams was the founder and first president of the AAMA. Printed with permission of American