Author Question: Describe three strategies a campaign might use in an attempt to control media coverage. What will ... (Read 59 times)

CharlieWard · **on:** Jul 10, 2018

Describe three strategies a campaign might use in an attempt to control media coverage.

What will be an ideal response?

Question 2

What are some of the duties of a campaign manager?

What will be an ideal response?

pangili4 · **Reply #1 on:** Jul 10, 2018

Answer to Question 1

Answer: An ideal response will:
1. Indicate that campaign staff members often seek to isolate the candidate from the press, reducing the chances that the reporters will bait the candidate into saying something that might harm the campaign.
2. Indicate that the campaign often stages media events to lure free coverage on television or in newspapers.
3. Indicate that the campaigns seek to spin news and events in a favorable manner for their candidates.
4. Indicate that candidates can circumvent traditional news by appearing on talk shows.

Answer to Question 2

Answer: An ideal response will:
1. Indicate that the campaign manager travels with the candidate and coordinates the campaign. This person is very close to the candidate.
2. Discuss responsibilities of campaign managers including day-to-day activities, hiring, and decisions regarding advertisements. The campaign manager also keeps the campaign on message.