Author Question: Even though a candidate may not approve of negative ads, what is one reason he or she might agree to ... (Read 38 times)

kshipps · **on:** Jul 10, 2018

Even though a candidate may not approve of negative ads, what is one reason he or she might agree to run them?

a. Negative ads tend to be less costly than positive ads.
b. A negative ad can give a voter a reason to stay away from the polls.
c. A negative ad can give a voter a reason to vote against an opponent.
d. Negative ads can help to counteract anticipated attacks from opponents.

Question 2

Suppose you are a candidate who has been participating in an extramarital affair, and you expect that the truth will be revealed soon. What is the most effective way for your campaign to get ahead of this story in order to minimize the damage?

a. stage a media event
b. take a leave of absence from the rigors of campaigning
c. conduct a push poll
d. air an inoculation ad