The use of voting record, polling, and market research data to ...

[a0266361136]

The use of voting record, polling, and market research data to identify and contact potential likely voters is called __________.
 
  a. voter targeting
  b. voter retention
  c. voter turnout
  d. political initiation

Question 2

According to the current rules of political engagement, a candidate for office needs to __________.
 
  a. avoid negative advertising at all costs
  b. begin advertising early
  c. appeal to voters' intellects, not their emotions
  d. avoid defining the opponent

[gasdhashg]

Answer to Question 1

Answer: a

Answer to Question 2

Answer: b