Answer to Question 1
An ideal response will:
1. Discuss two criticisms of mass media, which could include the media's role in framing issues for citizens, setting the agenda by helping to determine what issues become subjects of popular debate and draft legislation, and the worry about ideological bias (both liberal and conservative) in the media.
2. Form an argument, using a topic currently being covered in the news today, as to whether these criticisms are justified by giving a clear and logical explanation with appropriate support.
3. Provide a clear and concise conclusion.
Answer to Question 2
An ideal response will:
1. Explain that a media consultant is a campaign professional who provides a candidate with advice and services regarding media relations, advertising strategies, and opinion polling.
2. Explain that the rise of the consultant is in part attributed to the media's focus on a candidate's personality and its highlighting of candidate gaffes. It is also attributed to the need to reach a new mass audience and the power of television as a political medium.
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