To show consumers that its A.1 Original Steak Sauce was more versatile than to just use on steak, Kraft Foods removed steak from the product's name and announced the breakup via a video on Facebook, requesting new friends like pork and chicken, and the company created a Pinterest page with boards featuring foods the sauce complements. What online marketing tactic does this best illustrate?
A) Search engine optimization
B) Social-media marketing
C) Email marketing
D) Content marketing
E) Lead generation
Question 2
A high-end restaurant is all about delighting customers. The chefs and waiters are free to make decisions that satisfy customer needs, even if it requires extra time or cost. Because the restaurant staff is highly talented and experienced, the restaurants owners take a hands-off approach to daily operations. The firm's organizational design would most likely feature:
A) high efficiency, high responsiveness.
B) high control, low efficiency.
C) low empowerment, low responsiveness.
D) low control, high empowerment.
E) low efficiency, low responsiveness.
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