The majority of search engine users are likely to choose one of ...

[ENagel]

The majority of search engine users are likely to choose one of the top five suggestions in the results page. This statistic demonstrates the importance of which online marketing tactic?
 A) Lead generation
  B) Online advertising
  C) Search engine optimization
  D) Social-media marketing
  E) Content marketing

Question 2

Costco is able to keep costs down and offer low prices thanks to a no-frill shopping experience for its 64 million members. They offer around 4000 different products and do take into consideration customer preferences. After realizing the popularity of organic food products, Costco quickly stocked more of these items and created an initiative to help farmers buy land to grow organic crops. How does Costco prioritize efficiency and responsiveness?
 A) High efficiency, low responsiveness
  B) High efficiency, high responsiveness
  C) Low efficiency, low responsiveness
  D) Low efficiency, high responsiveness
  E) None of the choices are correct

[bubulittle310@msn.cn]

Answer to Question 1

C

Answer to Question 2

B

[ENagel]

Correct answers!

[bubulittle310@msn.cn]

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