Author Question: Executives at Starbucks review purchase information gathered from their gold card members and find ... (Read 23 times)

kfurse · **on:** Jul 14, 2018

Executives at Starbucks review purchase information gathered from their gold card members and find that a bar graph shows sales of seasonal drinks have increased during the last four quarters. They will use this information to drive strategy decisions. Which function of management information systems (MIS) does this illustrate?
A) Gather data
B) Collect data
C) Report information
D) Present information
E) Process data

Question 2

Beth is a part of top management and oversees all marketing activities of the organization. Her title is most likely:
A) Marketing specialist.
B) Marketing manager.
C) Vice President, Operations.
D) Chief Marketing Officer.
E) Division Marketing Manager.