Author Question: A(n) _______ is a plan for combining the four components of the promotional mix to achieve one or ... (Read 21 times)

Alygatorr01285 · **on:** Jul 14, 2018

A(n) _______ is a plan for combining the four components of the promotional mix to achieve one or more marketing goals.
A) marketing strategy
B) promotional campaign
C) public relations campaign
D) advertising initiative
E) media blitz

Question 2

Boeing is completing a SWOT analysis as part of their yearly strategic planning process. They find out from factory managers that the machinists are threatening to go on strike if wages and benefits aren't increased soon. Until then, the machinists are threatening a work slowdown. This labor dissention would be classified as a(n) _____ for the company.
A) opportunity
B) threat
C) weakness
D) strength
E) plan