When Google created a new company, Alphabet, Larry Page wrote a letter to Google staff which was then shared with the media. This is an example of which public relations tool?
A) Press release
B) Advertisement
C) Event sponsorship
D) Press conference
E) Sales promotion
Question 2
Apple stores have some of the highest sales per square foot of any retailer. If you were completing a SWOT analysis, this would be classified as a(n) _____ for the company.
A) opportunity
B) strength
C) weakness
D) threat
E) plan
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