Knowing that many people hold parties for Independence Day, Pepsi would like to stand out among competitors and gain the attention of consumers. The best promotion method for Pepsi would be:
A) to give away free samples at sporting events.
B) to offer an under-the-cap contest on 16 oz. bottles.
C) to offer money-saving coupons.
D) to create an eye-catching point-of-purchase display at grocery stores.
E) to create a loyalty card for frequent buyers of Pepsi products.
Question 2
Starbucks' vice president is reviewing the company's goals for next year and realizes that expanding the marketing department by 20 is the only way to reach those goals. The decision to expand the marketing departments falls mainly within which function of management?
A) Leading and motivating
B) Planning
C) Organizing
D) Controlling
E) All of the choices are correct.
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