All of the following are examples of sales promotion except: A) ...

[abern]

All of the following are examples of sales promotion except:
 A) rebate.
  B) sample.
  C) premium.
  D) point-of-purchase display.
  E) direct-response advertising.

Question 2

The Martin family owns two Dunkin' Donuts locations in Ohio. The franchisor has announced that Dunkin' Donuts will begin offering blended shakes in time for the busy summer season. This new menu offering requires franchisees like the Martin family to purchase expensive new equipment in order to make the blended shakes. This is an example of which trade-off of owning a franchise?
 A) The franchisor must pay the franchise fee to get started.
  B) The franchisor must pay the cost of building the franchise location.
  C) The franchise agreement dictates every aspect of the business.
  D) The franchisee must pay a certain percentage of profits to the franchisor.
  E) The franchisor provides marketing materials for the new menu item.

[ansleighelindsey]

Answer to Question 1

E

Answer to Question 2

C