Shimano, which produces high-end performance fishing reels, can advertise in Field & Stream and American Angler magazines and feel confident that they are reaching the likely consumers of their product. This is an example of which advantage to using advertising as a promotional tool?
A) Scale
B) Lead time
C) Choice
D) Accessibility
E) Targeting
Question 2
A business plan is a tool that assists with which three basic purposes in a business?
A) Planning, management, and communication.
B) Management, communication, and employment.
C) Planning, communication, and technology.
D) Management, communication, and technology.
E) Marketing, communication, and energy.
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