Author Question: A popular cookie brand finds itself in the maturity stage of the product life cycle. The best ... (Read 98 times)

kamilo84 · **on:** Jul 14, 2018

A popular cookie brand finds itself in the maturity stage of the product life cycle. The best marketing strategy for the cookie brand would be:
A) to reduce production costs in order to increase profits.
B) heavy advertising and promotions, including coupons and contests.
C) to increase distribution of the cookie.
D) to develop new flavors to spur market demand.
E) to eliminate the product.

Question 2

Karen Howard loves to cook and receives unqualified praise whenever she prepares a meal for someone. Encouraged by these compliments and eager to put her culinary talents to good use, Karen decides to open a small neighborhood restaurant. Because she plans to maintain complete ownership and control of the business, she will most likely organize it as a:
A) limited partnership.
B) corporation.
C) general partnership.
D) cooperative.
E) sole proprietorship.