The product life-cycle stage in which consumer awareness and acceptance of the product are low; there are few competitors; and there is a gradual rise in sales because of promotion is called:
A) extension.
B) introduction.
C) growth.
D) decline.
E) maturity.
Question 2
Gabriella chose franchising as her method of entry for her jewelry and accessory business because:
A) she wanted to maintain a high level of control in the business and was willing to take significant risks to enter the overseas market.
B) she was not concerned about her level of control in the business but was concerned about her level of risk.
C) she wanted to maintain a moderate level of control but lacked funds to open a division overseas.
D) she was very concerned about her level of control in the company and wished to join a partnership to enter the overseas market.
E) she felt confident that her company would be extremely successful overseas and solicited investments to build a factory in China.
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