The first stage of the product life cycle is the _____ stage.
A) inventive
B) launching
C) discovery
D) introduction
E) growth
Question 2
Ginger decides to take her small company international. She needs a low-risk method that won't require a large investment. She knows she might need to choose a method where she doesn't maintain 100 control over what happens with her product in the international markets. Which of the following would most likely be Ginger's first step in going global?
A) She is likely to form a joint venture with a company in a foreign country.
B) She will initially advertise her products on the Internet and export them.
C) She will open and run a new facility in a foreign country.
D) She will form a strategic alliance to create a competitive advantage worldwide.
E) She will immediately grow her company into a multinational firm to compete around the world.
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