Most product ideas are rejected during the _____ stage of new ...

[armygirl]

Most product ideas are rejected during the _____ stage of new product development.
 A) product analysis
  B) test-marketing
  C) idea generation
  D) business analysis
  E) pricing

Question 2

Lever Brothers is considering an idea for a new liquid laundry detergent that contains a whitening agent. The company presents its ideas to a group of potential customers in order to obtain their feedback. Which phase of product development does this represent?
 A) Idea generation
  B) Product analysis
 C) Prototyping
 D) Commercialization
  E) Product development and testing

[Cnarkel]

Answer to Question 1

A

Answer to Question 2

B