When determining the most appropriate marketing mix to reach its target market, a company should consider all of the following except:
A) Will our distribution strategies get our product to our target group?
B) Is our pricing appropriate for our target group?
C) Will our promotion strategies reach our target group?
D) Does the product fit our target group's values, attitudes and motivations?
E) Are our competitors currently serving this target group?
Question 2
Companies that purchase calculators in Taiwan and have them shipped back to the United States for resale are engaging in:
A) exporting.
B) shipping.
C) importing.
D) expelling.
E) dumping.
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