Author Question: The ingredient of the marketing mix concerned with both base prices and various kinds of discounts ... (Read 149 times)

awywial · **on:** Jul 14, 2018

The ingredient of the marketing mix concerned with both base prices and various kinds of discounts is:
A) quality.
B) promotion.
C) pricing.
D) product.
E) distribution.

Question 2

Twice as Warm sells gloves, hats, and scarves. With every purchase, the company donates a new clothing item to a person in need in an effort to spread warmth to communities around the world. Twice as Warm's efforts indicate:
A) the company believes the government is responsible for solving social issues.
B) the company believes their social obligations are met through the basic functioning of the business.
C) the company believes their responsibility is to produce quality goods, earn a profit, and provide jobs.
D) the company believes they have a responsibility to have a positive impact on society.
E) the company believes they have a responsibility to produce and market profitable products that society needs.