During the 1950s, the marketing concept began to develop as business managers recognized that they were not primarily producers or sellers, but rather were in the business of:
A) satisfying customers' needs.
B) the adoption of new technologies.
C) increasing output and efficiency.
D) producing goods they expected customers to want.
E) promoting products through effective advertising.
Question 2
If top executives at Volkswagen were aware of the defeat device that software engineers installed on 11 million vehicles, they failed to promote ethical behavior in which way?
A) Protecting whistle blowers
B) Designating an ethics officer
C) Adopting a code of ethics
D) Leadership making a commitment
E) Abiding by trade association guidelines
Difficulties in applying the morphological species concept
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