What are the advantages and disadvantages to the franchisee of ...

[notis]

What are the advantages and disadvantages to the franchisee of having a franchise?

Question 2

Douglas McGregor proposed that managers should use Theory Y assumptions:
 A) to capitalize on the intelligence of the workers they supervise.
  B) to instigate fear in employees.
  C) to direct and supervise the workers who dislike work.
  D) to identify workers who avoid responsibility and seek security.

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Answer to Question 1

The franchisee gets the opportunity to start a business with limited capital and to make use of the business experience of others. The franchisee usually received guidance and advice as well as materials to use in advertising and participation in national promotional campaigns. Disadvantages include the control that the franchisor has over the franchisee as well as the requirements of business aspects such as decor, design of uniforms, signage, and details of the business operation.

Answer to Question 2

A

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