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Author Question: Which of the following is an advantage to the franchisor in a franchise agreement? A) Opportunity to ... (Read 56 times)

clippers!

  • Hero Member
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  • Posts: 828
on: Jul 14, 2018
Which of the following is an advantage to the franchisor in a franchise agreement?
 A) Opportunity to start a business with limited capital
  B) Access to local advertising materials
  C) Fast and selective distribution of products
  D) Chance to participate in national advertising
  E) Chance to minimize costs through cooperative buying

Question 2

Rancone Technologies, a laptop manufacturer, released a new laptop model that was priced at 800 to attract customers who could afford to pay a higher price. After a few months, it introduced low-priced versions of the same laptop to attract new buyers. By doing so, it maximized profitability by targeting different segments of the market. In this scenario, Rancone Technologies has used the _____ strategy.
 A) penetration pricing
  B) everyday-high pricing
  C) loss-leader pricing
  D) skimming pricing


k2629

  • Sr. Member
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  • Posts: 357
Reply #1 on: Jul 14, 2018
Answer to Question 1

C

Answer to Question 2

D


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