Author Question: Which statement best describes the general success rate for franchises? A) Franchises, like other ... (Read 367 times)

tuffie · **on:** Jul 14, 2018

Which statement best describes the general success rate for franchises?
A) Franchises, like other small businesses, have a very high rate of failure.
B) Franchises are slightly more successful overall than other types of businesses.
C) Franchises have about a 50 percent chance of being successful.
D) Franchises have a very high success rate compared to other small businesses.
E) Obtaining a franchise is a guarantee for a successful business.

Question 2

Pentogreen, a company that manufactures soda, offers its latest products at very low prices. Pentogreen's strategy is based on the assumption that more customers will be willing to buy its products if they're offered at lower prices. Pentogreen has adopted this strategy to attract a larger customer base and increase its sales volume even though it will only gain a small profit on each individual sale. In this scenario, Pentogreen has implemented the _____ strategy.
A) high/low pricing
B) skimming pricing
C) penetration pricing
D) loss-leader pricing