Author Question: In determining whether to manufacture and market a line of luxury automobiles, Ford Motor Company ... (Read 84 times)

Tirant22 · **on:** Jul 14, 2018

In determining whether to manufacture and market a line of luxury automobiles, Ford Motor Company studies the effects of economic conditions on consumers' ability and willingness to buy. The company is assessing ____ forces.
A) sociocultural
B) economic
C) legal and regulatory
D) competitive
E) technological

Question 2

Which of the following is a similarity between sales promotion and consumer promotion?
A) Both are focused toward enhancement and promotion of immediate sales.
B) Both are focused toward making an extra profit by increasing the prices of the products with high demand.
C) Both are focused toward creating advertisements through nonpersonal communication means.
D) Both are focused toward creation of a deep partnership between the marketer and the partner.