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Author Question: Betty and Carole recently opened a local candy store. They considered the entire market of candy ... (Read 158 times)

elizabeth18

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on: Jul 14, 2018
Betty and Carole recently opened a local candy store. They considered the entire market of candy eaters as their market. Which targeting strategy did they use in choosing a target market for their store?
 A) Market segmentation
  B) Undifferentiated approach
  C) Differentiated
  D) Concentrated
  E) The marketing-mix approach

Question 2

What do gasoline for cars, ketchup for fries, and scarves have in common?
 A) They are pure goods.
  B) They are inseparable services.
  C) They are pure services.
  D) They are unsought products.


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prumorgan

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Reply #1 on: Jul 14, 2018
Answer to Question 1

B

Answer to Question 2

A


elizabeth18

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Reply 2 on: Jul 14, 2018
Gracias!

amandalm

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Reply 3 on: Yesterday
Excellent

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