Federated Insurance wants to expand its line of life insurance ...

[lunatika]

Federated Insurance wants to expand its line of life insurance products by introducing a new policy. In keeping with the marketing concept, it likely will research all of the following except
 A) what price level is acceptable to customers.
  B) what features potential customers are most interested in.
  C) who the major competitor's most recent buyers are.
  D) what promotional activities will best illustrate the new product's benefits.
  E) where the product should be distributed.

Question 2

In the context of the evolution of marketing, explain the marketing era.

[todom5090]

Answer to Question 1

C

Answer to Question 2

In the marketing era, the 1950s, the landscape changed dramatically. Many factories that had churned out military supplies converted to consumer production, flooding the market with choices in virtually every product category. An era of relative peace and prosperity emerged, and-as soldiers returned from World War II-marriage and birthrates soared. To compete for the consumer's dollar, marketers attempted to provide goods and services that met customer needs better than anything else on the market. As a result, the marketing concept materialized in the 1950s. The marketing concept is a philosophy that makes customer satisfaction-now and in the future- the central focus of the entire organization. Companies that embrace this philosophy strive to delight customers, integrating this goal into all business activities. The marketing concept holds that delivering unmatched value to customers is the only effective way to achieve long-term profitability.