The Bitty-Baby Store wants to update its way of doing business ...

[piesebel]

The Bitty-Baby Store wants to update its way of doing business from the methods of the sales era to the more current methods of the marketing concept. Which of the following tactics will not be a step in the right direction?
 A) Creating cross-departmental teams to generate more new-product ideas
  B) Doubling its advertising budget to reach its customers more frequently
  C) Attempting to obtain more information from present customers
  D) Finding new distribution methods that improve delivery times
  E) Modifying pricing structures to increase sales

Question 2

In the context of business market segmentation, _________ refers to dividing the market based on the concentration of customers.
  A. geography-based segmentation
 
  B. customer-based segmentation
 
  C. behavior-based segmentation
 
  D. product-use-based segmentation
 Fill in the blank(s) with correct word

[anoriega3]

Answer to Question 1

B

Answer to Question 2

geography-based segmentation

[piesebel]

Excellent

[lindahyatt42]

Thanks for the timely response, appreciate it