Author Question: An approach to marketing that involves the entire business organization in the process of satisfying ... (Read 33 times)

Sportsfan2111 · **on:** Jul 14, 2018

An approach to marketing that involves the entire business organization in the process of satisfying customers' needs while achieving the organization's goals is called
A) market utility.
B) market segmentation.
C) marketing systems.
D) the marketing concept.
E) the market plan.

Question 2

Granite Inc is a reputable company that has contributed a lot toward the social welfare of the public. Granite has improved working conditions in its overseas factories and has cut its waste emissions by half. To highlight these achievements, the company can publish a(n):
A) green marketing audit report.
B) corporate responsibility report.
C) annual financial report.
D) market research report.