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Author Question: Sue Wallace is getting married on Saturday. She purchases flowers for the church ceremony early ... (Read 158 times)

sam.t96

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Sue Wallace is getting married on Saturday. She purchases flowers for the church ceremony early Saturday morning from a local flower shop. Which of the following types of utility is not created by this activity?
 A) Form
  B) Place
  C) Time
  D) Possession
  E) Ownership

Question 2

Peter is starting a new business. He has to develop a marketing strategy by identifying similar characteristics, attributes, and behaviors of the target market, and then group the customers according to these characteristics, attributes, and behaviors. The term used to describe Peter's strategy is:
 A) market sharing.
  B) customer relationship management.
  C) cognitive dissonance.
  D) market segmentation.



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Anton

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Answer to Question 1

A

Answer to Question 2

D





 

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