Author Question: Explain the difference between marketing research and marketing information ... (Read 121 times)

jrubin · **on:** Jul 14, 2018

Explain the difference between marketing research and marketing information systems.

Question 2

People marketing involves drawing people to a particular place.

Indicate whether the statement is true or false

cegalasso · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

A marketing information system is a system for managing marketing information that is gathered continually from internal and external sources; whereas marketing research is the process of systematically gathering, recording, and analyzing data concerning marketing issues. It could be said that marketing research would be stored as part of the marketing information system.

Answer to Question 2

False