Author Question: While the e-business use of social media for marketing and promotional purposes is primarily for ... (Read 73 times)

2125004343 · **on:** Jul 14, 2018

While the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness, acquiring new customers, introducing new products, retaining current customers, and gaining customer insight, companies often find it also important for
A) improving search engine ranking and increasing website traffic.
B) generating sales leads and improving the website visual impact.
C) showcasing public relations activities and selecting the media tools.
D) providing a platform for antagonists to post comments about products.

Question 2

In the selection process, the goal should always be to hire the person with the most qualifications.

Indicate whether the statement is true or false