Institutional advertising is by far the most common type of advertising and receives the largest share of advertising expenditures.
Indicate whether the statement is true or false
Question 2
Jefferson, Inc (JI)
Jefferson Inc (JI) is a relatively new company that wants to improve its employee rewards, compensation, and benefits. The company understands that there are effective reward systems that will motivate employees. However, JI management is not sure which would be the best for the company. Compensation, another important area, must also be improved so that it will satisfy all employees effectively. In addition, the company wants to create benefits to keep the employees not just satisfied, but also motivated. Yet another pressing issue is deciding on the training methods that are to be used to successfully teach the new employees.
JI believes that it will be on the right path if all of these changes can be successfully accomplished. The company plans to incorporate performance appraisals so it can be sure that the rewards, compensation, and benefits are effectively distributed.
Refer to Jefferson, Inc JI management needs to know that effective reward systems must do which of the following?
A) Distinguish the best from the rest
B) Enable employees to satisfy basic needs
C) Provide noncomparable rewards to those offered by other firms so JI can be differentiated
D) Distribute to the top performers only in the organization
E) Recognize that all people have the same needs, which can be satisfied with more money
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