General Mills is planning a sales promotion to stimulate wholesalers and retailers to carry a new line of cake mixes and to market the mixes aggressively. What type of sales promotion should General Mills use?
A) Consumer sales
B) Pull
C) Push
D) Trade sales
E) Product sales
Question 2
Development and implementation are research activities undertaken to put new or existing knowledge to use in producing goods and services.
Indicate whether the statement is true or false